Tunisia Rally – Home of Couscous
Your First Glimpse Into the Madness (Promo Trailer)
This trailer was created for the Dudes of Dust, a talented rag tag team that hosts amateur rallies for small bikes and 4x4s. Their Tunisia Rallye leads deep into the desert – across salt lakes, dunes, Star Wars sets, oases, and canyons – all wrapped in a strong sense of community.
The goal was to craft a short, energetic promo for their website, social media, and live presentations. Something that shows future participants what they’re really signing up for: dust, adrenaline, and a whole lot of shared madness.
This project built on my experience with the Europe–Africa Rodeo, but pushed me further. I gained more confidence in making decisions on the go, communicating clearly with participants, and creating the conditions to get the shots I envisioned.
The pictures below are taken by Martin Hass and myself.
A short film for Beeline
“Maybe it is that damn phone”
Together with Julie Hauser I created a campaign short film and carousel post for Beeline, a UK-based navigation brand, during our ride through Morocco. The project was built around their minimalistic turn-by-turn navigation device and the idea behind it: tuck your phone away, keep the ride simple and stay more connected to the moment and road in front of you. Instead of turning it into a classic product feature piece, we shaped the collaboration into a story about riding more, scrolling less and finding your way without losing the moment.
This is how the campaign unfolded on Instagram:
