A short film for Beeline

“Maybe it is that damn phone”

When I was in Morocco together with Julie Hauser, we produced a compact social media campaign for Beelines new Moto II navigation device. It featured a short film shared as a reel and a carousel post. The story we told was built around their minimalistic turn-by-turn navigation device and the idea behind it. The message: tuck your phone away, keep the ride simple and stay more connected to the moment and road in front of you. Instead of turning it into a classic product feature piece, we shaped the collaboration into a story about riding more, scrolling less and finding your way without losing the moment.

This is how the campaign unfolded on Instagram: