A short film for Beeline

“Maybe it is that damn phone”

Together with Julie Hauser I created a campaign short film and carousel post for Beeline, a UK-based navigation brand, during our ride through Morocco. The project was built around their minimalistic turn-by-turn navigation device and the idea behind it: tuck your phone away, keep the ride simple and stay more connected to the moment and road in front of you. Instead of turning it into a classic product feature piece, we shaped the collaboration into a story about riding more, scrolling less and finding your way without losing the moment.

This is how the campaign unfolded on Instagram: